Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
Digital Marketing is the process of promoting the product and services throughout the internet. it is very Cost Effective than Traditional Marketing. it will help you to reach maximum number of audience. you can change or edit advertisement anything and anywhere. in Traditional Marketing, you cannot track your audience but in Digital Marketing it is possible to track your audience. also targeting the perticular audience is possible.